The challenge was to create a dynamic and visually engaging logo that encapsulated the essence of summer while resonating with the brand’s innovative spirit.

Taking inspiration from the festive energy of summer, I crafted a logo that seamlessly blended 3D and 2D design elements, resulting in a bold and contemporary look & feel. However, rather than limiting the campaign to a static logo, I introduced the concept of adaptability—why settle for one logo when it can evolve? The logo was designed to be fluid and versatile, adapting to different ads in a way that was cleverly targeted to specific audiences and mediums.

To bring the logo to life, I developed multiple variations that incorporated playful and vibrant summer elements To amplify its impact, I animated these variations, adding movement and energy to the designs, making them impossible to ignore.

This innovative approach allowed the "Volks Fest" campaign to stand out, reinforcing Volkswagen's reputation for creativity and attention to detail while delivering a memorable and engaging experience across all touchpoints.